Google Search Advertising
I develop search campaigns that connect organizations with people actively searching for relevant candidates, services, issues, and information.
Will Busby Digital
Digital Strategy & Advertising
I develop, place, and manage digital advertising for political campaigns, advocacy organizations, businesses, and nonprofit organizations.
My work includes advertising strategy, audience development, creative production, campaign management, and performance reporting across major digital advertising platforms.
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Advertising Services
Digital Advertising Across Multiple Platforms
I manage campaigns from initial planning through placement, monitoring, optimization, and reporting. The advertising approach depends on the audience, objectives, budget, and available platforms.
Meta Advertising
I develop and manage Facebook and Instagram advertising, including creative development, geographic targeting, campaign monitoring, and performance analysis.
Connected Television
I place video advertising through connected television and streaming platforms to reach audiences through television programming and digital video.
Programmatic Advertising
I manage programmatic advertising campaigns that use digital inventory across websites, applications, and other supported advertising environments.
Video Advertising
I develop video advertising concepts, scripts, and finished creative for distribution across social media, streaming, and digital platforms.
Analytics & Reporting
I monitor campaign delivery, audience engagement, website activity, and other available performance indicators to evaluate advertising campaigns.
Selected Campaign Work
Political Advertising and Campaign Communications
My recent work includes advertising and digital communications for Texas legislative campaigns, local candidates, and public safety advocacy organizations.
I develop advertising materials, coordinate campaign placements, manage digital platforms, and review performance data throughout the campaign.
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Campaign Management
How I Manage Digital Advertising
Planning
I review campaign objectives, available budgets, target audiences, geography, and advertising requirements before recommending a placement strategy.
Development
I prepare advertising copy, creative assets, campaign structures, and tracking configurations appropriate for each platform.
Placement
I launch advertising campaigns and monitor delivery, placement approvals, spending, and audience engagement.
Reporting
I review available performance data and provide reporting that helps clients understand campaign activity and advertising results.
Contact
Let's Discuss Your Advertising Needs
I work directly with clients on advertising strategy, campaign development, placement, and ongoing management.
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