Story Development & Media Pitching
I identify newsworthy developments, prepare supporting information, and contact reporters whose coverage is relevant to the subject.
Will Busby Digital
Media Relations
I work with political campaigns, elected officials, advocacy organizations, and businesses on media strategy, press outreach, spokesperson preparation, and public communications.
My experience includes working with local, statewide, and national news organizations on political campaigns, public policy issues, and developing news stories.
Media Experience
Experience With Local and National News Organizations
My professional experience includes media relations, interviews, and coverage involving news organizations in Texas and across the country.
CBS News Texas
The New York Times
CNN
The Dallas Morning News
Yahoo News
Review Selected Media Coverage →
Media Strategy
Effective Media Relations Begins With Understanding the Story
A press release is one part of a media relations strategy. Before contacting a reporter, I work to understand the issue, establish the facts, identify the news value, and determine which audiences need the information.
I help clients prepare their message, develop supporting materials, identify appropriate news organizations, and respond to questions from reporters.
My work includes proactive media outreach and communications support when developments require a timely public response.
Media Relations Services
How I Support Clients
Press Releases & Statements
I write press releases, public statements, background materials, talking points, and responses to media inquiries.
Spokesperson Preparation
I help clients prepare for interviews with print, television, radio, and digital news organizations, including likely questions and message development.
Rapid Response Communications
I assess developing news, prepare timely statements, coordinate responses, and help clients communicate accurate information during changing circumstances.
Media Monitoring & Reporting
I monitor relevant news coverage, review published stories, track media placements, and provide clients with information about their coverage.
Public Affairs Communications
I develop communications materials for legislative issues, public policy debates, advocacy campaigns, and organizations engaging with the public.
My Background
17 Years in Texas Politics and Communications
I began working in Texas politics at 17 and have spent my career working with political campaigns, elected officials, and organizations on communications and public affairs projects.
My media experience includes working with reporters and news organizations on local, statewide, and national political issues. I have developed press materials, coordinated interviews, handled media inquiries, and served as a spokesperson.
I work directly with clients and remain personally involved in the development and execution of their communications projects.
More About My Experience →Communications Strategy
Media Relations as Part of a Broader Communications Strategy
Earned media coverage can support a broader communications effort when public statements, website content, digital advertising, and stakeholder communications are consistent.
I provide media relations as an individual service or alongside digital advertising, website development, and government affairs communications.
Contact
Discuss Your Media Relations Needs
I am available to discuss media outreach, press materials, spokesperson support, and time-sensitive communications projects.